It’s easier to communicate
in a straightforward approach when advertising or marketing.
When is comes to advertising or marketing in an over populated market Minimalism has a strong impact, when a message is kept simple and straight forward it becomes easier for consumers or the mass target audience to interpret, understand and remember with a remarkable attitude towards the product or services. More often customers don't have time to wait read and make sense of a long complicate ad they are likely to have a maximum of 10 to 20 seconds to look at the ad, so creating visual communication that will leave an interest in a customer's intellect requires minimal yet effective design. Paring a single word, logo, image or bright hue with a catchy slogan - creates memorable work that is both eye popping and intriguing.
When is comes to advertising or marketing in an over populated market Minimalism has a strong impact, when a message is kept simple and straight forward it becomes easier for consumers or the mass target audience to interpret, understand and remember with a remarkable attitude towards the product or services. More often customers don't have time to wait read and make sense of a long complicate ad they are likely to have a maximum of 10 to 20 seconds to look at the ad, so creating visual communication that will leave an interest in a customer's intellect requires minimal yet effective design. Paring a single word, logo, image or bright hue with a catchy slogan - creates memorable work that is both eye popping and intriguing.
The same thing happens in packaging the Design firm Antrepo recently undertook an experiment that they called a “minimalist effect in a maximalist market”: They took the existing packaging designs (left) for a number of products, including Pringles, Nutella, and Red Bull, removed some of the clutter and gratuitous graphics (center), and then, for maximally minimal impact, stripped away even more to create a “more simple variation” (right). Sometimes the center picture looks better than the ultra-stripped down design on the right, but in almost every case both beat the cluttered, noisy packaging that actually exists. By Robert Quigley
Social network sites also play a substantial role in the effectiveness of this manner of advertising. An eye catching minimal design creates traffic on social net works, people online are there for t heir on reasons they’ll either be chatting or reading something and for an ad to catch their attention it must first grab their attention and draw some interest in wanting to have a look at it so with minimal elements used the ad is oblige to have an impact on sales of the product or services.
Nearly 1.4 million Liked Apple Inc.’s Facebook page in February,
according to the ChannelAdvisor Facebook
Commerce Index. That’s a 56% jump from January, which is particularly
impressive because the retailer doesn’t use the social network to promote its
new products or to interact with consumers.
The Apple Facebook page
is mostly untouched. It features a single image of the Apple logo and no
content-based posts to its wall.
“Apple is so popular it
doesn’t even have to engage consumers to be Liked,” Channel Advisor Corp. notes
in its report. Channel Advisor helps retailers sell through online marketplaces
such as Amazon and eBay as well as comparison shopping sites. Published: Jan 26, 2011 References: kfc and adsoftheworld
okay when I look at the other minimal designs created from the original I still prefer the original, mainly with the Nutella, if you remove the illustration, and just use he text, it becomes uninteresting to me, and what if its someone who has never heard of nutella, do you think they would buy it? because they wouldn't know that it is for spreading right?
ReplyDeleteThat bread with Nutella spread looks so delicious, that i immediately want a bite from it, when advertised on T.V, looks sweet, smooth, chocolaty and that hint that it contains hazelnuts gives me a nudge to buy it cause it has a healthy nut in it.