I feel that Churches should visually be represented in a unique
way as compared to the way they universally represented.
Branding for Churches has never been important, as effective
as it can be churches are still not branded, I feel that as a result of the age
we living in (a media driven age) churches should be branded. Normally churches
use the basic Christian symbols as logos namely the Cross, Bible, Dove, Star,
Angel, Chalice, Christogram, Fish (Ichthus), Crown of thorns etc, this could be
because of the common beliefs that churches share because each of this symbols
can be traced in the bible and linked to a story that narrates a certain
significant historical event of the Christian religion yet the weight they
place upon the beliefs or their values varies, every church edifies the Christians
to seek the kingdom of God, the truth
and love but each of the would place greater emphasis on one over the other.
With that being said a church brand is so much more than
just a logo, it’s the language that is used, the visual look and feel around
logo. A logo should portray the key things about what the organization wants
the audience to be recognized for, yet this doesn't mean all churches must use the symbols as they are, there should be concepts behind the icon and it should
fluctuate from other churches’ because of what the church mainly stands for or
focuses on. With our key values depicted on a logo we are really bringing forth
what really makes us tick as a congregation.
I say church branding should be taken more important, even if
the Christian symbols are used they should be used more creatively with
original concepts. That way one can be able articulate the value of their
church to non-members in ways that will make sense to them, for them to also
see your church worth a while.
I tend to agree with your suggestion to brand Churches, but also think of non church goers, wont they think your now a business? and instead of worshiping the Lord, be worried about the money you trying to folk out of them...
ReplyDeletealthough the Grace bible Church preaches the word, i think, but when you look at the people who attend the church, it seems like a competition to who is the best dresser this Sunday. so to me there is that money thing to them, any homeless, poor person wont go there cause of how Christians there carry themselves, but I cant say necessarily its because of the branding.