Most ads usually don't make sense for people that seek not
the sense within the ad. In advertising creatives hunt for the effectiveness of
their ideas in order to send a message in the most simplest means, the
complexity roll up when one has to find a method of making various aspect of
the ad word together to send out one message.
Print ads don't have anybody to speak for them so as much
important as it is to convey a particular message they need to speak for
themselves. It becomes a vital focus to draw up a concept that will carry out
the whole image and message, one out of various of the aspect that make up the
ad needs to play as the harmonious area, which draws attention and also splits
it to a variety of features within the ad, the unity brought in by that
particular element then associates the similarities and characteristics to
finding its main goal.
I have provided some ads that captured my attention as I
tried to figure out what is complex about Minimalism.
A species in rapid decline, the African penguin needs help.
South African advertising agency Bittersuite and SANCOOB
SANCCOB_2014
Basic
colours were used to create the ad, what is minimalist about this ad is the
upper row of penguins, after looking at the top raw I was interested in what is
going on with the whole ad to the last penguin I then understood the concept of
the whole ad. The shape that the all the penguin form contains everything reinforcing the movement created by the rhythm and repetition, the way the art work is structures is created implied lines and shapes.
The colors of the whole also stresses the point of the ad, White plays a role of life and Black plays the role of death in which the species are fading into. Minimalism in just two basic colours an awareness campaign made an impact, and making an impact means understanding and seeking for more Information.
