Creative: to encompass an aptitude power to create surface ideas characterized by originality and expressiveness.
Imagination (the process of forming images in the mind but cannot be seen) is a basic element of creativity. Creativity is the occurrence of an innovative valuable creation.
All points that emerge in defining the term creative, its evident that one cannot be designer if they are not creative. Originality follows the law of copyright, all creative people have the ability to be original, therefore the law of copyright applies to those who cannot realize the importance of originality and the effort that is invested in creative innovative concepts. When ideas arise the process of imagination transpire when a creative visualizes what and how the idea can become an effective design tool, when the visual image appeals then comes the end product through innovative various approaches.
Brand: a mark, symbol, name or any other aspect that can be used to identify or distinguish one product or services from the competitive establishments.
A range number of establishments provide the same services and products but how they are presented vary according to how each of the establishment would prefer to represent their business to the consumers. Symbol (an object that presents, stand for or suggests an idea, visual image, belief, action or material entity) that stands for a visual image, an action plan requires innovative ideas with focus amendments, meaning an original idea needs to go through the process of evaluation, criticism and be analysed. A creative's basic idea has never been prosperous if it had not been refined with elements that leave if appealing to the public. In order for the creative to be better understood and serve its purpose the creative person need to have done research on that particular brand.
Marketing: the methodology of communicating the value of a product or services to
consumers for the purposes of selling. Communication is the process of sending
and receiving messages or exchanging information, Communication has
various categories in which people can use but in the creative industry only
three out of four most used communication categories are effectively utilized
- Verbal Communication:
Creative verbal communication is sharing information through the use
of Speech, this type of communication in marketing requires effective
strategy, and most importantly simplicity because it needs to be convincing
and on point, the message from the service provider needs to be delivered apparently
first hand, key messages must be developed in order to reach out to a
specific target market.
Oral communication which is the spoken
word, because now convincing falls under all types of communication that is for
the purposes of bringing awareness to the public about an organisation or their
offering, when one tries to convince another through a voice then the voice
need to suite and be associated with its representation, every industry has a
voice in which the public can easily relate. The volume, speech, use of phrases,
pitch and speed gives the listener confidence on you and it leaves them
thinking you know what you are talking about and you understand it well.
Clientèle Premium Life Plan - Legacy Of Love Female
The woman in this ad speaks with a high
pitch voice that sounds professional and intelligent, with this type of an ad
the view or the listener already can imagine what type of lady she is, she can
classified by only her voice.
- None Verbal Communication:
messages that are sent and received wordlessly, written communication provides as
a creative's tool to encourage the public of a positive response requires unadorned
type of messaging that get catches their attention, through sms, brochures,
posters, email etc. This adds as a visual communication strategy that any
designer can use to create a platform for the public to understand or be
anxious to learn more about the products and services they are being offered.
Outdoor advertising
http://intabamedia.co.za/?p=11
The ad is a three worded ad, that has various visual represented
products that are offered by one company, from a distance I would understand
that coca-cola offers all the products on the ad, the message simple accurate for
people who normally have time to read clearly and understand. Image reveal one
of the most significant creative brand communication tool, which is visual
communication, images are represented to avoid endless written material that
explain the product, an image contributes in simplifying the content that is
supposed to be sent out and keeping it as brief as possible in a creative
manner.
Colour has been used to contrast the elements within the images,
providing a reasonable amount of visual balance that allows the eye to recognize every elements within the image as important, even in the lines
created by the negative and positive space, the space within the image exhort
variety of aspects emphasizing different qualities that create an effective
visual appearance, the features subsequently depicting repetition.
Both this communication methods have areas in marketing in which
they are effective and non effective. On a business deal a client would be keen
to know all the details about a product or organisation they are about to
invest in, yet a normal person will not have the time to study a poster in
order to be keen to want to buy a product. On television, Radio and other
mediums that require verbal communication one needs to be simple and straight
forward even in writing.
Creative Brand Marketing requires a strategic approach which is updated to the best interest of the target audience.
