Phumudzo Godzwana

I analyzed milk packaging that seem to be dominating the design industry and I realized they all appear in a minimalist way, the all have used a lot of white space and bold fonts. These products are the same just different brands, surely there must be a reason why brands that produce milk often use minimalist packaging.

In my own understanding, it is simply because the milk it self, milk is very pure and white so for the brands to bring association to the brand packaging and the product they chose to go with minimalism, clean negetive space.

http://www.pinterest.com/packagingdiva/1001-ways-to-package-milk/

http://www.nenadivanovic.com/63824/484830/portfolio/minimal-milk-and-yogurt-package