Monday, 2 December 2013

Making clear sense out of Minimalism

It is interesting how my fellow designers are using Minimalism unconsciously in various fields of design. Even when created in the conscious sense the design can be enormously effective resulting from the way the elements have been used.


The name of this minimal graphic design poster is based on the FridaKahlo, she is the lady who composed the idea behind this artwork. This art has some cultural effects and some genetic indications in it as well. In Frida two artists Joy and Frida explore incredible emotional conditions in it and create an environment that influenced with the help of their artwork.

For a person that knows the Movie FRIDA they would know and recognize what associates this poster with the movie which is the mail character, as her facial features are shows and they are. 

Kahlo's life began and ended in Mexico City, in her home known as the Blue House. She gave her birth date as July 7, 1910, but her birth certificate shows July 6, 1907. Kahlo had allegedly wanted the year of her birth to coincide with the year of the beginning of theMexican revolution so that her life would begin with the birth of modern Mexico. Her work has been celebrated in Mexico as emblematic of national and indigenous tradition, and by feminists for its uncompromising depiction of the female experience and form (wikipidia-maxoco portal)

PEACE.Sibusiso Lukhele.Digital Image.2012
This image was taken by my fellow student Sibusiso Lukhele he posted it on 75 a photography site were photographers post their work to and the photos are reviewed by other photographers, he did not mention anything about Minimalism within the the evaluation of the photo, even when i asked him about the thought behind it he never said it was a Minimalism based photo with so much Minimalism elements evident. The image poses a peaceful weather and atmosphere and one can conclude is a peaceful image because of the three pigeon.
what do you think? 

DISCUSSION WITH FELLOW DESIGNERS

I had a discussion with two of my fellow designers, and we were discussing a the kind of logo that will best serve the purpose of the Organization I am coming up with as a solution for the design problem I found for my research document. This was a weakness of my situation analysis, for professional sdesigners to suggest I just create a dot and say I'm doing minimalist, a dot without a meaning. Our job as creative is to create a meaning for each little line or dot that appears in our designs and Minimalism does not only appear in a dot, dash, line, geometric shape etc. It can appear in a wide range of design field depending on what u are designing for, I would like to make an example on editorial, it seems very complex and yet fixed but M (online) applied minimalism in editorial.

Sunday, 1 December 2013

I analyzed milk packaging that seem to be dominating the design industry and I realized they all appear in a minimalist way, the all have used a lot of white space and bold fonts. These products are the same just different brands, surely there must be a reason why brands that produce milk often use minimalist packaging.

In my own understanding, it is simply because the milk it self, milk is very pure and white so for the brands to bring association to the brand packaging and the product they chose to go with minimalism, clean negetive space.







http://www.pinterest.com/packagingdiva/1001-ways-to-package-milk/

http://www.nenadivanovic.com/63824/484830/portfolio/minimal-milk-and-yogurt-package

From Art to Design

While I was writing a literature review for my thesis I found out some interesting facts about Minimalism as an art movement transforming into a design trend. Historically Minimalism started an art movement that was influence by
  •         The De Stijl art movement
  •     Architects like Van Der Rohe
  •     Traditional Japanese design

De Stijl was a one of the modern art movements that dominate in the twentieth century. The Importance factors of this movement are the fact that art was being used to design architecture and furniture. After World War I artists, architectures, designers and writers desired alteration from old forms and philosophy.
Ludwig Mies van der Rohe was a German architect who is considered a pioneer of modern architecture, and his architectural style during post-World War I set a foundation for minimalist design. He has designed many landmark buildings, including Chicago’s Crown Hall and New York’s Seagram Building.
The traditional Japanes Design focused on adding only what is significant and removing the other things, the space are always maximized and with wooden structures.

The official introduction of Minimalism was during an exhibition in St Patersburg through the work of Kazimir Malevich, a Russian painter and art theoretician born 23 February 1879. He was a pioneer of geometric abstract art and the originator of the Avant-garde, Suprematist movement,  he placed a Black Square on a white background claiming that art no longer served the state or religion. He laid the foundations for a secular art that was detached from utilitarian purposes and removed from the ideological function of representation. (Concept of Modern Art : Suzi Gablik p. 245)

This work was the one he was well known for also one of the most famous paintings in Russian art, this art piece is regarded a minimalist work simply because of the use of subjects and within it, it consists of one shape; square, two colors; black and white and one dominant point of emphasis, where the painting is presenting only one subject matter.


KAZIMIR MALEVICH.Black Square.Oil on linen.1915

Black Square marked the turning point of the Russian avant-garde movement. Before creating this painting, Malevich spent eighteen months in his studio, labouring over thirty non-objective paintings. In the end, he had created a series of non-objective paintings, of which Black Square is one. His invention of the word “suprematism” was meant to refer to the supremacy of the new geometric forms. Although the other works in this period were created with visual brushstrokes and asymmetrical forms, Black Square was the prominent piece, with no visual textures and a perfectly symmetrical shape, as it was the paramount of Malevich’s change to pure geometric abstraction: suprematism.

Also as an influence of Minimalism the international style is an architectural style that developed in Europe in the nineteen twenties and nineteen thirties, it dominated western architecture in the twentieth century. This term was first used by an American architecture born in 1903 Henry-Russell Hitchcock in his essay “The International Style: Architecture Since 1922.” The Bauhaus Institution was the first to utilize the style as their way of moving from art to design they familiarized the incorporation of engineering and art as engineering student were suppose to study art course. The main principles of the Bauhaus School were unity, combining colours, form and space, these members of the Bauhaus rejected the arts and crafts moment emphasizing on luxurious objects created by individuals.

The Bauhaus is often associated with a severe but elegant geometric style carried out with great economy of means, though in fact the works produced by its members were richly diverse. (Britannica Concise- Encyclopedia.Bauhaus.2013)



HERBERT BEYER.Universal Typeface 1952                                
This typeface consists of reduction of letterforms to their bare essential.  Hes removed uppercase letters and serifs, as his main focus he attempted to modernize typography in the simplest manner.


BAUHAUS ADVERTISING.1920
And this is how Minimalism went from being an art movement to s design trend.

Editorial Minimalism

Minimalism in Editorial requires creative thinking in all aspects that go in to the magazine, namely Photography and Typography.In photography Minimalist images are effective simply because they will have a single subject matter then it is easier to recognize what you as the viewer are looking at and what the story behind the image is. M Magazine is a fictional primary source of minimalist inspirations in different forms of art and design categories. It covers the latest and the best minimal inspirations, trends, news, and resources around the world from different artists and designers. It is a monthly published, trade magazine that specifically aim for creative professionals from occupations like architecture, art, fashion, photography, and graphic design.




This assignment is about conceptualizing a new magazine, and my goal is to reflect the concept of minimalism through the design, simple photography, and simplified advertisements of the whole magazine. Through this project and my instructor Marc English's guidance, I've learned more that minimalism doesn't have to be lazy, monotonous, and boring. It could be complex, meaningful, and crafted, but still reflects simplicity and emphasizing on the core essence of communication. (Deric Ferrer-Behance 2013)


Because minimalist design is reduced to only its most essential visual elements. As a result, typography is key to capturing the user’s attention.
The choice and usage of typefaces in minimal design is critical to creating a unique look and feel that makes a lasting impression on visitors. Therefore, it’s important to choose a combination of typefaces that both reflect the personality of the brand and provide a clean, pleasurable user experience. Yet again, restraint is key, as using too many different fonts can make the site feel unorganized and chaotic.
Beyond the choice of typeface, attention to detail in size, color, spacing and weight is important to ensuring readability and defining the overall aesthetic of the site.